The Challenges of Selling a B2B Integration

So far, it's looking good. So let's talk about some of the challenges of trying to sell the product. What was one obstacle you faced when you tried to sell to other customers and keep growing the business? I know there was one thing that you struggle with in those early days, repeatedly when you had these conversations. Yeah. It was convincing people of the value that merge was providing or how we were solving the problem. Because a lot of engineers have never built integrations, but they understand APIs and to them, the challenge isn't that tough.