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The Number One Reason Why You Resist Making Big Changes In Your Life with Jen Sincero

The Science of Success

00:00

The Importance of Identity in Quitting Smoking

"I haven't had a cigarette in about 30 years, was when I shifted my identity around it," she says. "Instead of being an ex smoker who's trying to quit, I became somebody who's healthy and takes great care of her body" She adds: "It really saves you from getting into that deadly negotiation process"

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