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The Number One Reason Why You Resist Making Big Changes In Your Life with Jen Sincero

The Science of Success

CHAPTER

The Importance of Identity in Quitting Smoking

"I haven't had a cigarette in about 30 years, was when I shifted my identity around it," she says. "Instead of being an ex smoker who's trying to quit, I became somebody who's healthy and takes great care of her body" She adds: "It really saves you from getting into that deadly negotiation process"

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