The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified cover image

375. Founding Unicorn Startup Alloy, How to Scale a Go To Market Strategy, and The Next 10 Years in FinTech (Laura Spiekerman)

The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified

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Were You Just Hanging on for Dear Life?

The company ran low on cash and had to ask existing investors for more money. It also meant just paying it like, because we couldn't grow or acquire a ton of new customers. The early customers have an outsized impact on the business. They were hand picked in certain ways so that they could build what we were building if we didn't exist.

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