Evolution of Ads in Games and GDC Insights

This chapter explores the effectiveness of intrinsic in-game ads, highlighting their impact on player engagement and in-app purchases. It also delves into strategic game design decisions regarding ads and analyzes Supercell's revenue-boosting strategies in Brawl Stars. Additionally, it covers key takeaways from the Game Developers Conference, discussing industry trends, acquisitions, and the challenges faced by game developers.

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