14min chapter

How I Built This with Guy Raz cover image

Advice Line with Ariel Kaye of Parachute Home

How I Built This with Guy Raz

CHAPTER

Navigating Product Launches in Men's Grooming

This chapter explores the strategic challenges and decisions involved in launching new products in the men's grooming market. It features insights from a co-founder on the shift from B2B to B2C models, financial hurdles, and the competitive Australian landscape. The conversation also highlights the importance of innovative branding and diversifying product offerings to attract a wider audience.

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