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How Do You Build a Brand? (on Behind the Brand with Bryan Elliot) Pt. 2 - March '22 | Ep 495
The Game w/ Alex Hormozi
Do I Trust This Guy With My Wife?
For us it's Unimpudible Character, Sincere Candor, and Competitive Greatness. And we look for them pretty much in that order. Most people flunk the first one; so we don't have to really look for the other two. We assume that there will be hardship in business, because it is a hard game. And so it's just a question of when, not if, and so we try and run out the risk on teammates and portfolio companies by asking ourselves the hard questions,.
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