Episode 67 - Bo Borland brings playbooks to presales and ships outcomes instead.
Two PreSales in a Pod
00:00
How to Create a Playbook for Success in Pre Sales
It's very interesting that you talk about post sales there my, my session at demo fest was about the buyer journey predominantly, and how they don't fit into any one silo within an organization. If you've got a playbook in place that's maintaining that smooth journey for the buyer through that organization, I think that's really interesting. But as much as pre sales are probably finding the place in the go to market the customers also figuring out where our skills can help them in their buying cycle right so as much as a vendor has a go to market plan. Buyers need to actually buy at the end of that right? So actually the premise of those the beat to beat the go to
Play episode from 14:06
Transcript
