Faris Yakob on Attention - 1. The Attention Economy
The WARC Podcast
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Are You Making Content?
In America, t v and radio were invented to host advertising programming. What makes it not an ad and more like a content project? From your point of view, i think this ligs a line to what zoe was saying ot about kind of phandoms and communities and creators. A lot of advertising metrics are still based ron this idea that there is a one to one relationship between the audience member and the brand.
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