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76. 6 overraskende lette måder at skrive tekster, der får dit salg til at eksplodere – allerede i dag – med Heine Aaen
Adfærd
Identifikation af Målgruppeproblemer
Kapitellet præsenterer en metode til at forstå målgruppens udfordringer og formulere produktets egentlige udbytte. Ved hjælp af FU modellen læres det at kommunikere fordele fremfor blot egenskaber, hvilket effektivt forbedrer salgstekster.
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