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Jobs to be Done, Part 2 | Alan Klement, Author of When Coffee and Kale Compete

Dreams with Deadlines

CHAPTER

How to Figure Out the Threshold of Willingness to Pay

You can't just say, well, there's a better computer. So I'm going to buy better computer because it's faster than my current computer. There's so many things involved in that purchasing decision, right? Yes. Having that one slice or a single or two variables, even in the equation covered, yeah, this is not going to cover it. But it's, it's, I think if you have some way of figuring out like what's the threshold, right? Right?"

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