Jobs to be Done, Part 2 | Alan Klement, Author of When Coffee and Kale Compete
Dreams with Deadlines
00:00
How to Figure Out the Threshold of Willingness to Pay
You can't just say, well, there's a better computer. So I'm going to buy better computer because it's faster than my current computer. There's so many things involved in that purchasing decision, right? Yes. Having that one slice or a single or two variables, even in the equation covered, yeah, this is not going to cover it. But it's, it's, I think if you have some way of figuring out like what's the threshold, right? Right?"
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