This feels like, if you are a person who is predisposed to have disordered eating patterns, boy, boy, come on down. Get ready for your next eating disorder. And i also think because it's sort of coming at you from a much more like, dude focused sort of set of media outlets uright,. Like frea onomics was not anything that was like, come ondown, ladies. So i think because there's so much less discussion of men's body image and men's eating disorders and all that kind of stuff. It's a conversati about a diet that happens in kind of void of a broader conversation about yet food and human behavior and psychology and all