Franchise Operations: Challenges and Strategies

This chapter explores the logistics and operational challenges of running a franchise like Wayback Burgers, emphasizing the significance of bulk supply negotiations and the impact of high-cost locations such as New York City. It discusses the intricacies of site selection, labor costs, and how regional economic factors influence menu pricing. Additionally, the chapter highlights the growing interest in plant-based alternatives like the Impossible Burger and the evolving consumer preferences within the restaurant industry.