2min chapter

The Koe Cast cover image

Value Creation: The Single Skill That Built My One Person Business

The Koe Cast

CHAPTER

How to Craft a Persuasive Message

The eight human desires are survival life enjoyment freedom from fear sexual companionship comfort and clarity perceived status safety of community and social acceptance. So you want to educate people on the problems they're facing in one of these domains relating to your product or service. You can take the status angle and be like oh, I live this fancy lifestyle and I have this rich car And then people want that so you catch attention. This is positioning or creating an angle in marketing.

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