How to Build a Community at GenCon

The best way to compete against a big player like GenCon or any industry is to do what they're not doing, provide something that they can't provide. What you really have to offer there is an opportunity for intimacy and good customer service. I think that's at the heart of what GenCon has done well going clear back to the 60s. We've taken a very complex registration system that we've developed over years. But where anybody can submit an event and anybody can register for an event. So we're playing this matchmaker service of helping people run events and help them find people to play the events.