E124 | Coffee Myths: Arabica vs. Robusta (pt. I)
The Coffee Podcast
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The Arabica Illusion
This chapter explores the psychological impact of coffee labeling, particularly the significance of '100% Arabica,' on consumer perception and behavior. It challenges the notion of superiority between Arabica and Robusta beans, advocating for a nuanced understanding of their unique contributions to the coffee industry.
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