How to Be a Successful Founder

I think the way that organizations buy and sell to each other, like business to business, needs a radical transformation. Relentless perseverance is one attribute or characteristic in your mind of a successful founder. What book would you recommend to our audience and why? Thinking in Betz is a great book and a great approach to take. I'm looking at the things that work well, the things that need to be improved,. And effectively reassessing every week to make it better than the day before.