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Resonance Increases Revenue Without the Need for Increasing Reach
Roxanne Jones: My hang up with the idea of ance, as a still fairly early stage creator, is that resonance feels a little bit like a luxury ofe something to focus on. In my mind, your reframe is resonance increases revenue without the need for increasing reach. The other thing i want to say is, coming at it from the sophoare world, you know, it came out of sass, and we talk about brand we talk about marketing for affinity, not just awareness.