Navigating Marketing Challenges in Small Healthcare Practices

Part of building and expanding any PT practice requires a marketing strategy. And a costly part of that strategy is all things related to digital marketing – creating a professional website (the "face" of your clinic online), search engine optimization (SEO) to direct people to your space online, ads to get in front of potential clients, etc. Added up, these components can be overwhelming for a physical therapy owner to handle on their own, and who to utilized can be even more taxing. In this episode of the Physical Therapy Owners Club podcast, Adam Robin sits down with David Straight of E-Rehab to discuss some of the basic things to consider when putting together your digital marketing strategy. Tune in and learn how to get your target audience’s attention online and take your practice to the next level!

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