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Navigating Marketing Challenges in Small Healthcare Practices
This chapter explores the complexities of marketing in small healthcare practices, from staff and payment issues to efficient spending and differentiation strategies. It delves into offline marketing tactics, sales maximization, and the importance of time management, emphasizing the need to outsource and manage people effectively. The discussion also highlights the role of community engagement, digital marketing trust-building, and relationship-building for sustainable growth in a local healthcare market.