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2min chapter
Brian Balfour Reveals How To Build An A+ Marketing Team From Scratch (#183)
Marketing Against The Grain
Introduction
This chapter explores Brian Balfour's frameworks for scaling a team and delves into the insights on paying individual contributors more than managers in the long term. It also discusses the challenges founders face in figuring out their marketing team structure and introduces a free AI tool called Campaign Assistant by HubSpot for building marketing campaigns at scale.
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