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8. Thinking Beyond Interactions: Omnichannel Experiences and CX (feat. Kim Salazar, Sr. UX Specialist at NN/g)

NN/g UX Podcast

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How Do We Think About C X?

A lot of organizations right now aren't really built in a way that allows coordination across departments and teams, so creates a lot of fragmentation in our customer experiences. So i imagine, especially as you get into the highest levels, like the customer life cycle, that this can involve thousands of people in an organization easily. How do we think about c x then, you know, kind of these really, really high level, overarching narratives? And how can we think of it in a way which helps us to be accountable and also not lose our minds thinking about the thousands of people who are individually contributing to this? What would be your advice for understanding where, where we play a role in c x

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