AJ and Smart - What Is Value Based Pricing?

At AJ and Smart, we don't think of anything less than a day. The minimum you should be considering things with clients is per day. It actually doesn't make sense to be doing things by the hour unless you're some kind of robot or running a company where the things are just really easy to do. And what we realized by taking this experiment was that let's just take it all away, hide all of the complexity for the client. That worked so much better.