#11 - Talking Sales Enablement with Nicole Lindenbaum, VP Marketing at Teampay
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Role of Chief Revenue Officer in Sales and Marketing
I don't know whether it's just another buzzword or something that's here to stay, but I definitely see the CRO role growing and appearing more and more. The people who are in that role have 99% of the time come from sales and they don't actually understand marketing,. They're usually older white men. And I think there's a lot of ego and hubris involved.
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Transcript
