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Drift CEO David Cancel

The Bigger Narrative

00:00

The New Approach to Marketing

"I'll never forget the first time I saw the drift pitch, which was Dave Gerhart. He was giving it an open view ventures at a conference they had for the portfolio," he says. "We started to think about trying to study storytelling and try to study the hero's journey ... And just trying to understand who is going to be our enemy."

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