The Ultimate Growth Unlock - Frontify Founder and CEO Roger Dudler on building brands and culture
Follow the Gradient
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The Importance of Brand Awareness
This chapter delves into the significance of brand awareness and its measurement through surveys, highlighting its growing importance as companies scale. The discussion emphasizes how brand familiarity influences purchasing decisions and the necessity of blending brand building with performance marketing. Additionally, the chapter addresses the challenges of justifying brand investment to executives focused on immediate results, advocating for data-backed strategies to showcase the long-term benefits.
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Transcript
