When people are wrapped up in a story, they stop day dreaming and are fully present. In that level of focus, what we call attentional narrowing, means that the senses, the imagined experiences of a story become real to our on brains. Your brain turns all into real sensory information, even though it's fiction. And if you feel like you're someone that's pretty resistant to story, i would ask you, have you ever cried reading a book or watching a t v show or a film? If so, you've become so enraptured in a story that you're crying for someone who probably doesn't even exi that's amazing.
Donald Miller sits down with Mike McHargue, aka "Science Mike," to discuss what's really going on in your customers' brains when they come to your website. It's a fun and accessible look at the neuroscience of sales and marketing. When you understand how the human brain is wired, you can create irresistible marketing that taps into your customers' most powerful, predictable instincts.
Visit http://buildingastorybrand.com/2 to get an unedited version of the interview with Science Mike, along with a video of Don's website critique.