When you came in, the organization had been going through a difficult transition. The previous c o had had some health issues and maybe there was some drift in the organization it. Elsa: I think like a lot of non prophets, one had been around for ten plus years,. There were some things that needed rebooting, modernizing when i started.
Gayle Smith is the CEO of the ONE Campaign, the advocacy group founded by U2’s Bono — and last year, she was tapped by the U.S. State Department to coordinate America’s COVID response and vaccine distribution globally. Her experience both inside and outside government gives her a distinctive outlook on how business can and should help on humanitarian issues, from Ukraine dislocation to climate change. She also shares lessons about effective advocacy: tactics pioneered by ONE that can be useful to any organization trying to generate impact.
Learn more about the ONE Campaign: https://www.one.org/
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