In this chapter, the discussion continues with Mark Read, the CEO of WPP, about the challenges of managing a workforce amid disruption and the complications of leaning into purpose. They also address concerns about AI and its impact on jobs, emphasizing the need to embrace these tools and the potential for AI to create new jobs.
With companies wrestling with the question of returning to the office or to continue working from home, there are so many questions around the future of work. How do you maximize your team’s creative output and entice them to want to come back to the office, while navigating the opportunities and challenges of working with AI? WPP CEO Mark Read believes that working together in an office is better – for collaboration, for training new employees, and for company culture. In this episode of Rapid Response, host Bob Safian speaks with Mark about the hurdles companies face in bringing folks back to the office, adopting generative AI, and leading during an era of disruption.
Read a transcript of this episode: https://mastersofscale.com/
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