The Importance of Being Good at What You Do

Jimmy Kim who runs Sendlane has been it is one of the most impressive things I've seen the last six months that his company has done. And he has won over the Twitter e-commerce community. In Shopify world, decisions are made based on those those elements and how do we feel about them? So like that market, it really matters. But part of it is just the element that it's so visible because you're just on your phone all the time. You see people who are, right, this is the other factor. Some people are really good at it but not my thing.