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Mielle Organics: Monique Rodriguez
How I Built This with Guy Raz
The Importance of Focusing on Your Brand
In May of 2014, you're in Sally's by the end of 2015. Do you remember like the first year you guys hit a million dollars in sales? Yeah. The first year we did about like 300 and I think it was 360 or 70,000. Year two, we did 2.7 million. That is crazy. You were posting on Instagram in early 2014. And it's like when I even say it and look back, it's like, wow.I hope Melvin quit his job at that point. So he really tried to hold on because he just knew that he was going to keep his corporate job and help build his brand. We didn't go into Walmart until like
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