095 - The Backfire Effect - Part Three
You Are Not So Smart
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The Worldview Backfire Effect
Stephen Lewandowski: Research shows that belief often follows behavior. He says instead of worrying about people's worldview, focus on their behaviors. For example, make it harder to smoke in public or wash your hands a certain number of times each day by giving employees a special dye for handwashing.Lewandowski: Try to seek self affirmation and don't mention the myth you're trying to bust. Only mention the truth that debunks it.
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