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3min chapter
431 Leading Growth by Anthony Iannarino
The Marketing Book Podcast
The Importance of a Positive Culture of Accountability
Accountability is a positive culture of accountability. It's not punishment. So you can't be punitive. You can set up structures that make it way easier for you to hold people accountable because the structure holds them accountable. When they get that right and everybody's doing the same thing in the right way all the time, then they continue to grow year after year after year. They keep growing and it's because of the culture.
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