4min chapter

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

273: DocSend: A Case Study in Product-Led Growth – with Russ Heddleston

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

How Do You Learn From the Consumerization of Enterprise?

What what the buyer wants isn't necessarily what's right for the end user or the product that you're building. At sulit, for me, its dislike i don't, i don't really want to be work. I wot to be proud of the product that i'm building, and i'd like to be able to usethat product myself. By keeping that kind of ten dollar a month plan, we we do get more virality from that. And because it's so easy to get in and use it yourself, we see a lot of people coming in and trying it.

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