6min chapter

Marketecture: Get Smart. Fast. cover image

Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"

Marketecture: Get Smart. Fast.

CHAPTER

The Impossibility of Real Data Localization

It is impossible to do real data localization because number one, eventually somebody is going to be storing their data in the US. I don't think it's a really meaningful remedy. The buy side is much more dangerous. But what Google is doing is just saying like, they're going to say in the market places many times as they can that the new solution works.

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