9min chapter

The BarberShop with Shantanu cover image

Former CEO of Indigo, Co-founder of Akasa on Building Great Businesses, Running an Airline in India

The BarberShop with Shantanu

CHAPTER

Transitioning to the Startup World: From Consulting to Chief of Staff

This chapter narrates a professional journey from consulting to a startup chief of staff role, detailing the market landscape analysis that led to entering the e-commerce sector. It explores creating a unique shaving experience by focusing on sensory feedback and the bold decision to compete in the razor market against industry giants.

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