The Evolution of Reebok and Modern Branding

This chapter explores the journey of building the Reebok brand, reflecting on its historical market dominance and humorous anecdotes from the past. It discusses current trends in the sports industry, including the impact of CrossFit and digital innovations like NFTs and cryptocurrency. The conversation highlights the evolving landscape of sneaker culture and marketing strategies, demonstrating the blend of nostalgia and modernity in the world of branding.