This chapter discusses how Nicole Cogan started her blog 'NoBread' as a result of struggles with finding gluten-free options, and the process of acquiring the domain name and Instagram handle for the brand.
Nicole "NoBread" Cogan suffered from severe food allergies that made her chronically sick and affected her job. To cope, she created a blog called NoBread, focused on helping readers find gluten-free meals at restaurants around the world.