Visa Follow-Up and Today’s Payments Ecosystem (with Gaurav Ahuja)
ACQ2 by Acquired
Navigating Co-Branded Credit Card Dynamics
This chapter explores the role of merchants in the rewards ecosystem of the payments industry, focusing on co-branded credit card programs that enhance customer loyalty and sales. It discusses the strategies behind these partnerships, user behavior in card selection, and the economic implications for both merchants and banks.
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