Sales Leaders Should Have Different Conversations About Lead Generation and Demand Gen

Sally Kohn: There's a huge need, especially when you're selling enterprise SaaS and other types of products to have a consultant to help a customer buy. So should sales leaders start having different conversations? If let's pretend that we have sales teams, we're not going to go to just self-serve. She says as a sales leader, looking at this data and understanding what is actually happening here per source can be helpful.