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What Marketers Need to Understand about Gen Z and Millennials
Marketing Against The Grain
You Can't Buy Audience in the Way You Used To
For the first time in history, it has become easier to turn attention into capital than capital into attention. The only way you can get somebody to care about you now is through real, authentic ways. Building an audience implies that you can throw money at the problem. And yes, you need money, but money is necessary, but not sufficient today.
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Discover
highlights
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