Cost Objection Mindset
Notus & Friends
Getting Prospects Is Hard, but It's Worth It
"This is a life or death business," Wallach says. "The opposite of what we're proposing is very expensive indeed" The main challenge was to get information into the brains of more people, he says. Dr. Wallach: People have their own reason for believing in things and I'm not calling them an idiot.
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