
Hero Cosmetics: Ju Rhyu and Dwight Lee
How I Built This with Guy Raz
From Bandages to Breakthroughs
This chapter explores the entrepreneurial journey behind Mighty Patches, a transformative acne treatment derived from hydrocolloid bandages. The founders reflect on their cultural heritage, educational experiences, and pivotal career shifts that inspired them to identify a unique market opportunity in the beauty industry. Their narrative highlights the contrasts between Korean and American corporate cultures, ultimately leading to the realization of a business driven by innovation and personal impact.
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