When steve jobs return to apple they had some money problems. They got an investment from microsoft and microsoft a promise to let an office version for mac so i mean these guys cooperate but the idea of like letting itunes Uh go onto windows it took tony fidel to convince steve to do that. And actually the ipod didn't become really successful until that happened. So, uh, this is brian merch in here Writing there are two options for the iphone plan,. One was to move forward You take the beloved widely recognizable ipod and hack it to doubles a phone This was an easier path and jobs wasn't a member at this point. He thought the
Trung does a deep dive on the 2007 iPhone launch. He discusses Apple’s design process, the iconic iPhone Keynote, what was the first killer app?, why Jobs hated the App Store, the history of multi-touch, Gorilla Glass and much more.
Timestamps:
(00:00:00) - Intro
(00:07:07) - The Convergence of Technology Theory
(00:09:58) - The Fragility of Ideas
(00:15:11) - iPhone Background
(00:18:51) - iPhone's Success by the Numbers
(00:21:06) - The iPhone Development Story
(00:27:40) - Multi-touch Story
(00:42:43) - Apple's Previous Phone Project?
(00:46:08) - The Grind of Building the iPhone
(01:04:22) - The Inside Story of the Iconic iPhone Keynote
(01:07:00) - The Carrier Deals
(01:07:57) - Why Steve Hated the App Store
(01:11:18) - How to build trust with you end-user
(01:13:29) - Gorilla Glass Story
(01:21:16) - Summarizing the iPhone Story
(01:27:42) - Awards and Biggest Lessons
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Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.