Sales Strategy & Enablement by Revenue.io cover image

872: Chief Revenue Officers, with Zorian Rotenberg

Sales Strategy & Enablement by Revenue.io

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The Importance of Sales Training

We spend roughly $20 billion a year on sales training in the United States. Let's say maybe what 5% is spent on training sales managers. And you actually hit another grade. So let's spend $19 billion a year training sales managers and just a billion on sellers because sales sales is an apprenticeship.

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