S2E12: BCG Live Case Interview Example: Market Entry
Strategy Simplified
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What Are the Key Variable Costs?
I'd like to know fixed and variable costs. And then on the revenue side, we already have that. So I've thankfully got this a little bit simplified. It's going to be $9 million to open this market for us. In addition, I have the per car costs. Three of them are actually variable and one is fixed. The manufacturing costs per car are $20,000. These are all in US dollars.
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