3min chapter

The Behavioral Design Podcast cover image

No Hard Feelings with Liz Fosslien

The Behavioral Design Podcast

CHAPTER

The Power of Small Behavior Change

The nudge engine is what we call a kind of the mix of pupil science and software that figures out, based on variety of inputs, exact what nudge to send to which person at what time. So it's just like ebbup, like aggregating all that and then figuring out what set of nudges can we send to the group that actually changes the environment. We really believe in the power of small behavior change, habit formation, to really radically change how we and the people around us feel at work.

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