Make to Know Isn't Building the Plane as You Go Along.

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Make to kno isi aims to help the listeners, designers and artists talk about constraints as things that open possibility. We bring so much to our process of making: experience, education, values, we bring our priorities,. We bring our ethics, we bring the questions that stir us. But all of that really forms the scaffolding on which we stand as we reach into places of the unknown.

When we see Michaelangelo's David or the design of the Apple Store, we assume a genius with a predetermined vision was the key to the outcome. Yet as Lorne Buchman, author of Make to Know, tells EconTalk's Russ Roberts, great art is more about embracing the process of exploration and the results that emerge in the process of creating. Buchman makes the case for embracing uncertainty in both leadership and life.