
How to succeed with your outbound marketing – Mark Colgan
Tech Marketing Trends
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Getting More Responses From Follow Up Emails
We regenerated one point two million in thet new revenue for that organization off the back about bound. And they had to actually hire additional sales raps because they were, they weren't able to keep up with theinbound replies coming through. So we switched our messagin around, took took our learnings from the follo up eman three, put that into the first emal, and then that increased the replies they were getting from the firstEmal. We just piratized the outrage based on those companies that we knew were actively tendering for large, large contracts.
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