4min chapter

Café com ADM, by Leandro Vieira cover image

Como bombar sua marca usando tecnologia, com Miguel Caeiro | Café com ADM 407

Café com ADM, by Leandro Vieira

CHAPTER

Mudanças no Comportamento do Consumidor e a Complexidade do Marketing Moderno

O capítulo analisa como o comportamento do consumidor mudou após a pandemia, enfatizando a leitura contextualizada dos dados para identificar novas tendências. Também compara as respostas de diferentes mercados, como Brasil e México, às inovações do setor, destacando a necessidade de um marketing mais personalizado e baseado em dados.

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