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StoryBrand 7-Step Method with Dr. JJ Peterson

The Influential Personal Brand Podcast

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Essential Elements of Good Storytelling

The chapter discusses the seven key elements of a good story, focusing on the importance of a hero, a problem, a guide, and a plan. It also emphasizes the connection between storytelling structure and effective marketing strategies, stressing the importance of clearly articulating what a company offers and the problems they solve for customers.

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