Captains with Sam Warburton cover image

Seb Coe: "Weak leaders love weak people around them"

Captains with Sam Warburton

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Challenges and Triumphs of the London 2012 Olympics

This chapter explores the preparation challenges for the London 2012 Olympics, emphasizing the need for stakeholder support and overcoming public skepticism. Through personal athlete reflections, it highlights the importance of focus, confidence, and a supportive environment during high-stakes events. Additionally, it delves into the dynamics of rivalry and the evolution of sports administration from an athlete's perspective.

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